Marketing Automation

Automate marketing and boost conversions

Platform for automating marketing campaigns and personalized communication.

Customer segmentation, email campaigns, social media management, lead scoring and analytics in one system.

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Measurable results

Higher marketing ROI

60%

Time saved on campaigns

45%

Conversion increase

Real-time

Marketing analytics

Problem

Manual marketing makes effective scaling impossible

Without automation, the marketing team spends most of their time on routine tasks instead of strategic work. Personalization is impossible and ROI measurement is inaccurate.

Common problems:

Manual email sending without personalization
No customer base segmentation
Inability to track customer journey across channels
Absence of lead scoring and lead qualification
Uncoordinated social media campaigns
Inaccurate measurement of marketing activity ROI

Consequences:

Low conversion rates and wasted budget
Impersonal communication and lost customers
Marketing team overwhelmed with routine tasks
Inability to scale marketing activities
Lack of data for strategic decision-making

Solution

Intelligent marketing automation

We offer a complete marketing automation platform: campaigns, segmentation, analytics, social media, lead scoring and automated workflows. Everything in one system.

AutoERP Marketing

Marketing module with campaign automation, segmentation and analytics. Ready-made solution integrated with CRM.

Explore AutoERP Marketing

Custom marketing automation

Need specific workflows, advanced personalization or integration with external tools? We develop solutions tailored exactly to your requirements.

Ready to automate your marketing?

Whether you want to streamline email campaigns or build complete automation, we will help you increase conversions and marketing ROI.

Visit AutoERP

Marketing automation modules

Campaigns

Creation and management of multichannel campaigns: email, SMS, push notifications and social media. A/B testing, templates and content personalization.

Segmentation

Advanced customer segmentation based on behavior, demographics, purchase history and engagement. Dynamic segments updated in real-time.

Analytics

Campaign performance measurement, attribution modeling, ROI analysis and predictive analytics. Dashboards and automated reports.

Social media

Social media post scheduling and publishing, mention monitoring, sentiment analysis and community management.

Lead scoring

Automatic lead scoring based on behavior and engagement. Predictive scoring, qualification and automatic handoff to sales.

Workflow automation

Visual automation workflow editor: welcome series, nurturing programs, re-engagement campaigns and triggered actions.

Benefits of marketing automation

Higher ROI

Up to 3x higher return on marketing investments

Personalization

Relevant content for every customer

Team efficiency

60% time savings on routine tasks

Data insights

Data-driven decision making for better strategy

Consistent communication

Unified brand voice across all channels

Scalability

Easy marketing activity scaling without team growth

Use cases

B2B marketing

Lead nurturing, account-based marketing, automated workflows for B2B sales cycles and opportunity scoring.

E-commerce

Personalized product recommendations, abandoned cart, post-purchase campaigns and loyalty programs.

SaaS companies

Onboarding sequences, trial-to-paid conversion, churn prevention and upselling automation.

Agencies

Multi-client management, white-label solutions, reporting automation and shared campaign templates.

How implementation works

Marketing audit

We analyze your marketing activities, channels and target audience.

Strategy design

We design optimal automation workflows and segmentation.

Implementation

We deploy the platform, set up templates and connect channels.

Contact migration

We import contacts, create segments and set up scoring.

Training and optimization

We train the team and continuously optimize campaigns based on data.

Implementation overview

Initial consultation

Understanding your marketing goals and strategy

Channel audit

Analysis of existing campaigns, channels and performance

Platform configuration

Setting up templates, workflows and automations

Integration

Connecting with CRM, e-shop and social media

Data migration

Contact import, segmentation and lead scoring setup

Team training

Practical training for the marketing team

Frequently asked questions

What is the difference between email marketing and marketing automation?

Email marketing is a single channel for sending emails. Marketing automation is a comprehensive platform that orchestrates communication across all channels, automates workflows, segments customers and measures ROI.

Can the automation be connected to our CRM?

Yes, CRM integration is a key feature. We automatically synchronize contacts, activities and lead scoring. We support common CRM systems and custom integrations via API.

How does lead scoring work?

Lead scoring automatically assigns points to contacts based on their behavior (email opens, website visits, content downloads) and demographics. When a lead reaches the set score, they are automatically handed off to the sales team.

Do you support GDPR compliance?

Yes, the platform is fully GDPR compliant. It includes consent management, double opt-in, easy unsubscribe, right to erasure and an audit log of all personal data processing.

Can social media be automated?

Yes, the social media module allows scheduling posts, monitoring mentions, analyzing engagement and coordinating campaigns across Facebook, Instagram, LinkedIn and other platforms.

How is marketing campaign ROI measured?

The platform tracks the entire customer journey from first contact to conversion. Using attribution modeling, it assigns revenue to individual campaigns and channels for accurate ROI measurement.

Ready to automate your marketing?

Whether you want to streamline email campaigns or build complete automation, we will help you increase conversions and marketing ROI.