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Apertia.ai
Marketing System

Intelligent Marketing Automation

Personalized campaigns, centralized product data, and measurable results.

Modern marketing system that automates your campaigns, manages product information, and personalizes customer communication. Ready-made AutoERP Marketing solution or custom development from Apertia.

Measurable Results

+45%
Email Open Rate Increase
+60%
Conversion Growth
-50%
Manual Work Reduction
360
Customer View
Problem

Manual campaigns and scattered data = lost opportunities

Without an automated marketing system, you spend time on routine tasks, can't personalize communication, and don't know which campaigns actually work.

Common problems without marketing automation:

  • Manual management and sending of email campaigns
  • No content personalization for different customer segments
  • Product data scattered in spreadsheets and various systems
  • Unable to measure marketing return on investment (ROI)
  • Inconsistent product information across channels
  • Missing connection between marketing and sales

Consequences without marketing automation:

  • Low email open and click-through rates
  • Loss of potential customers due to irrelevant communication
  • Inefficient use of marketing budget
  • Unable to scale marketing activities
  • Missing data for decision-making
Solution

Comprehensive marketing system for your business

We offer two implementation approaches: ready-made AutoERP Marketing for quick deployment or custom marketing platform development tailored to your needs. Both approaches automate campaigns, manage product data, and personalize communication.

AutoERP Marketing

Ready-made marketing automation solution with immediate deployment. Try the features at autoerp.cz/marketingova-automatizace/

Explore AutoERP Marketing

Custom Marketing Platform from Apertia

Need specific features, e-shop integration, or connection with existing systems? We'll develop a marketing platform tailored exactly to your requirements.

Key Marketing System Features

Email Marketing

Create, send, and analyze email campaigns. A/B testing, templates, automated trigger emails, and deliverability monitoring.

Marketing Automation

Automated workflows for lead nurturing, welcome series, abandoned carts, and other scenarios. Save time and increase conversions.

PIM - Product Data Management

Central management of all product information. Single source of truth for e-shop, marketplaces, catalogs, and marketing materials.

Analytics & Reporting

Advanced reports on campaign performance, ROI, customer behavior, and attribution. Data-driven decision making for your marketing.

Campaign Management

Planning, execution, and evaluation of multi-channel campaigns. Email, SMS, social media, and other channels from one place.

Personalization

Dynamic content and recommendations based on customer behavior, preferences, and purchase history. Every customer receives relevant content.

Implementation Process

1

Process Analysis

We map your marketing processes and requirements.

2

Solution Design

We propose optimal configuration or custom development.

3

Implementation

We deploy the system and set up automations.

4

Data Migration

We transfer existing contacts and product data.

5

Training & Support

We train your team and provide ongoing support.

Ready to automate your marketing?

Whether you choose the ready-made AutoERP Marketing solution or custom development, we'll help you build a system that automates campaigns, personalizes communication, and delivers measurable results.

Marketing System Benefits

Higher Open Rate

Personalized subjects and relevant content increase open rates

Conversion Growth

Targeted communication at the right time leads to higher conversion

Team Efficiency

Automation of routine tasks frees time for strategy

360 Customer View

All customer data in one place

Measurable ROI

See exact return on every campaign and channel

Precise Segmentation

Target the right customers with the right content

Scalability

Automation enables growth without cost increase

Consistent Data

PIM ensures unified information across channels

GDPR Compliance

Consent management and preference centers for GDPR compliance

Use Cases

E-commerce

Automated campaigns for abandoned carts, personalized product recommendations, PIM for correct content on all channels, and customer behavior analysis.

B2B Marketing

Lead nurturing for long sales cycles, account-based marketing, automated follow-ups, and lead scoring for sales handoff.

Retail

Omnichannel campaigns, loyalty programs, seasonal promotions, and personalized communication based on purchase history.

Services

Automated reminders, cross-sell and up-sell campaigns, review collection, and building long-term customer relationships.

Integrations & Connections

Marketing Tools

  • Email platforms (Mailchimp, Ecomail)
  • Social networks (Facebook, Instagram, LinkedIn)
  • Google Ads and Analytics
  • SMS gateways

Business Systems

  • CRM systems
  • E-shop platforms (Shopify, WooCommerce)
  • ERP systems
  • PIM systems

Productivity

  • Web analytics
  • A/B testing tools
  • Landing page builders
  • BI and reporting tools
Implementation

Implementation Overview

Solution
AutoERP Marketing / Custom
Implementation Time
3-10 weeks
Requirements
Contact database, product data
Return on Investment
3-6 months

Implementation Process

1
Initial Consultation - Understanding your marketing goals
2
Data Analysis - Audit of existing contacts and product data
3
System Configuration - Setting up automations, templates, and workflows
4
Channel Integration - Connecting with email, SMS, social media
5
Data Migration and Cleanup - Importing contacts and product information
6
Team Training - Hands-on training for marketing team

Ready to automate your marketing?

Whether you choose the ready-made AutoERP Marketing solution or custom development, we'll help you build a system that automates campaigns, personalizes communication, and delivers measurable results.

Frequently Asked Questions

What is marketing automation and why do I need it?
Marketing automation is technology that automates repetitive marketing tasks - email campaigns, segmentation, lead nurturing, and more. It saves your team's time, increases communication consistency, and enables personalization at scale.
How to improve email deliverability?
Our system includes proper SPF, DKIM, and DMARC record setup, sending domain reputation monitoring, automatic list cleaning from inactive contacts, and deliverability metrics tracking. All this ensures your emails reach recipients' inboxes.
Is the system GDPR compliant?
Yes, the system is fully GDPR-ready. It includes marketing consent management, preference center for customers, automatic processing of deletion requests, and audit trail of all changes. You can demonstrate compliance during any inspection.
How does CRM integration work?
The marketing system seamlessly connects with CRM for two-way contact synchronization, marketing interaction tracking, and automatic handoff of qualified leads to sales team. We support connection to AutoERP CRM and other systems.
What is PIM and why do I need it?
PIM (Product Information Management) is central management of product information. It ensures you have a single source of truth for all product data, which you then distribute to e-shop, marketplaces, catalogs, and marketing materials without manual work.
How long until I see results?
First results - increased open rates and clicks - are typically visible within the first weeks after launch. Significant improvement in conversion rates and ROI typically shows within 2-3 months when the system accumulates enough data for effective personalization.