AI is no longer just a tool for tech enthusiasts. It is becoming a fundamental part of corporate infrastructure, changing the way we work, make decisions, and compete across the market. Based on available analyses and real-world cases, artificial intelligence can now be used not only as an automation tool but also as a driving force of strategic transformation.
Market Readiness: Where Companies Are Heading
Global and regional data confirm the accelerating adoption of AI technologies:
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63% of companies already use AI to support processes in data, content, or communication (PwC, 2025).
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46% of employees perceive automation as a threat to their job role within three years (LinkedIn Workforce Report, 2024).
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According to McKinsey (2024), effective AI deployment can increase company-wide productivity by up to 40%.
Companies today are no longer facing the question of whether to use AI, but how and where to start.
Key Areas of AI Application and Their Benefits
In terms of practical deployment, artificial intelligence is most commonly applied in areas with repetitive tasks with high administrative or content demands. The following table summarizes the main areas of use, specific examples, and direct benefits:
