On September 25, 2025, Meta unveiled a new channel with short videos created by
artificial intelligence within its Meta
AI app. Users can now create, watch, and share
AI-generated content directly in the app.
The social giant Meta has introduced the Vibes platform for creating videos generated by
artificial intelligence. This is the company's boldest move in
AI content, directly competing with platforms like TikTok and Instagram Reels. But what do users really think about Vibes?
Vibes Brings Creative AI Videos
The Meta
AI app has expanded with a new
AI video channel. Vibes seemingly resembles the classic Reels videos we know from Instagram. However, unlike them, all videos are generated by
artificial intelligence. The key difference: users cannot upload their own recorded videos - all content must be created using
AI tools.
Meta created the new video channel in collaboration with Midjourney and Black Forest Labs, which now allows users to create new videos from scratch. Alexander Wang, Meta's chief
AI officer, confirmed that while Meta is working on its own
models, it is using these partners for the initial version of Vibes.
- Creating videos from scratch using text prompts
- Editing existing content by adding effects and visual elements
- Adding music from the integrated library
- Remixing videos directly from the Vibes channel
- Sharing across multiple platforms - Vibes, Instagram, Facebook
How Vibes Works - Step by Step
- 1. Create a prompt - Write a text description of the video you want to create, or select a video from the feed to remix
- 2. Generate AI video - AI models from Midjourney and Black Forest Labs create a video based on your prompt
- 3. Edit and personalize - Add music, change visual style, apply effects, or add captions
- 4. Share - Upload to the Vibes feed, send to friends, or share on Instagram and Facebook
Cross-Platform Integration
Vibes offers seamless integration with the entire Meta ecosystem. When you see a Meta
AI video on Instagram, you can tap on it and immediately start remixing it in the Meta
AI app. The created content can then be easily shared back to Stories and Reels on Instagram or Facebook.
Examples of Videos Zuckerberg Showed
- Furry creatures jumping between colorful blocks
- A cat kneading dough like a professional baker
- An ancient Egyptian woman taking a selfie with pyramids in the background
What Is Vibes and How Does It Differ from the Competition
Meta Platforms is launching a new feature called Vibes, which represents a specialized channel for short videos created using
artificial intelligence. The new feature is available in the Meta
AI app and on the meta.ai website.
Comparison with TikTok and Instagram Reels
The Key Difference
Unlike TikTok and Reels, where you can upload anything you record with your phone, Vibes requires all content to be created using
AI. This creates an entirely new category of social content - a
feed where
AI doesn't just handle recommendations but directly creates all content.
