OpenAI has announced two strategic changes. The first is a significant price reduction for the o3 model, the second is the introduction of a new version o3-pro, designed for complex contextual tasks, demanding planning, and robust enterprise integration.
The basic o3 handles most common tasks - customer service, document summarization, content creation, or routine analytical calculations. However, the o3-pro model is designed for systems where AI model output serves as a basis for decision-making or even directly enters into business processes.
"o3-pro is not just a bigger model. It's a tool that analyzes and plans. If you give it clear context, it will prepare a strategy, suggest metrics, and create a plan. It doesn't just answer, it works," explains David Strejc, CTO of Apertia.ai.
Price Accessibility of the o3 Model
The o3 model clearly positions itself as the most efficient option in terms of cost per token - the difference between it and competitors is up to 5-6 times in some cases. In contrast, o3-pro occupies the performance peak position and competes primarily in the enterprise application space, where output price is not the main criterion, but stability, context, and tool flexibility are key.




